I'm currently working on an Editorial Styling unit, our brief is to research a magazine and recreate our own 6 page magazine based on your chosen mags ethos and style. I've chosen Notion, this isn't a magazine I had really come across before. It's much different from your top fashion mags like ELLE, VOGUE, DAZED ect... Notion has such a twist! The main focus is music, something which everyone is inspired by! Notion is well known for choosing the latest 'hot' acts of the time and inspiring the readers with the amazing fashion editorials. Plus, the magazine is so nice, shiny, glossy and just so inspiring! I love how the cover isn't over loaded with headlines and slogans, they allow the reader to just enjoy the concepts. There isn't pages and pages and pages and pages of ads either which I really like!
Music has such a huge impact on fashion, so many of us try to look like our fav artist/band by wearing clothes we have seen them in. Notion also allows us to discover new acts, people we haven't heard of before and new fashions we can try. Acts which aren't as typical as Rihanna for instance (as much as I do love her, she is always copied!). Notion magazine just says it how it is, no frills and NO GOSSIP. We get to understand the real person behind the scenes. They also feature lifestyle, culture, parties, gig & listings.
It's interesting too to learn about all of the work which goes on just to make this mag happen every month. All of the fashion directors/assistants, beauty editors, music editors, creative directors, art directors, fashion and beauty teams, publishers, marketing, finance and interns! My list could go on and on. It must be such a great feeling to know you have helped to make an issue happen.
ELLE, VOGUE, DAZED, Marie Claire, i-D ect.. are all great magazines and I love reading them every month but I have really enjoyed looking into something new, just taking a different view on things and moving away from the obvious choices for a change. There are soo many magazines out there, ones which you wouldn't even now existed but it's always worth just venturing out to find something new which could really inspire you!
I love the overall look of Notion magazine, it reminds me of a blog just printed on pages. I love the text, pictures, styling (thanks Alexis Knox!), language and the arrangement of everything. Please go buy!!
What's your fav magazine atm?
l∆ur∆ xo